If conventional/traditional business practices teach us anything is to keep a close eye on your competitors. There used to be a practice in a Public Relation Companies to keep a watch on their competitors by going through 30 newspapers every day to see what their client’s competitors are up to and send them a daily report. This practice is also upgraded by digitalization by bringing in competitor’s websites, social media, and google searches in the spotlight.
This is not practiced to copy your competitor but to improvise and think ahead of your competition. Everyone does it, and it is the smartest thing to adopt at an early stage of a business.
There are many new entrants in the party bus business; what they initially miss out on? is how to place your service in the digital setup differently and have that early competitive edge.
The marketing rule that most party bus newcomers neglect is creating a buzz before entering the market. This pre-buzzing strategy can only be on the spot if you have done enough research in the respective marketing. And how do you do the initial research to find out the gap in Party Bus Business services? The answer is simple: by studying the competitors.
Let’s look at some of the places you can have a daily sneak peek at your competitors’ activities and things to improve.
Websites
Keep a close watch on your competitor’s website by searching them on google. If your competitors appear on the organic search and you are not, you must be missing the technical aspects of a website like SEO optimization, the backlinking strategy, or website content. This is the most basic form of digitalization; a party bus business is a luxury service, so it doesn’t suit them to have a mediocre website. Don’t shy away from building a user-friendly website to answer all the party bus-related questions to gain that extra mile on the google search. The more questions are answered, the better chances of landing on the 1st page of google. This will provide a one-stop platform for all your customers’ needs, be mindful of how you will keep your website visitors for maximum duration then start generating ideas from there. The interface should be promising and serves your visitor every step of the way. We always emphasize on creating a website that gives your visitor a feel that some attendant is with them while browsing the website, like a customer enters a physical shop and there is a sales rep to attend them.
Utilize Call To Actions to help them find related blogs and guides upon submitting a form with their details, ultimately creating potential leads for you. Your website must provide a chat assistant so that your customer can inquire about your services.
“Your website and social pages must provide state-of-the-art chat support. Customer service through phone and an option for chat is a breath of fresh air for the customers and creates absolute trust in your brand by being available throughout the buyers’ journey.” 4 Must Apply Components To Digitize Your Business in 2021
Social Media
You are lucky to have social media to overlook your competitors’ activities on a daily basis, before this you only had the websites to observe. Digital marketing has changed how a business conducts its marketing activities, staying on top of the new advancements that your competitors are adopting.
A new entrant in the party bus business must have an inspirational brand that they look up, it makes things easier at the start; this will help you to plan the relatable initial social media content.
If your business is not active on social media yet then: Let’s ask a few questions here for you to realize the importance of social media. We are in the spring break week; how do we communicate the party bus business’s special offers in spring break? if you don’t have social media, you are only left with your website, but how do you direct your website? The answer is landing pages, but the question remains how do you get people to click on your landing page?
The answer to everything above is social media. You post your landing page with a new offer to social media for the traffic to be diverted to your website landing page. This is how you can communicate to your audience to utilize your party bus during different seasons.
Reputation
Reputation comes from your customers’ feedback. Observe the competition on google to see how to handle customers’ inquiries and how customers are rating them based on their experience. A business should not just depend on selling; a party bus business is where you seek advance payment for booking a ride so you can’t leave your customers hanging, you must ensure that the customers are well informed before their big day and you are at their disposal if they need to inquire about anything. You are a provider of luxurious service, so don’t fall short of customer service. This practice will earn you an irreplaceable reputation.
Be attentive to the upcoming event and start posting your content about the event as a teaser so the customer can ask questions about it. This creates a rapport with the customer that every business is hungry for. Be honest about your service, don’t over or under commit; this will end up affecting your business in the long run. Exceed the **customer service **expectations and look for feedback to build your brand based on the responses you receive.
Localize
Search your business on google, then search your competitors; if you are not showing for “Party Bus Services near my area”, then you have missed out on a lot of local business. Not to mention the recommendations you receive from the neighborhood customer base holds incredible reliability.
At the end, Ensure you have built your local pages and update them regularly.
For your website and social media through a lot of content that gives away the name of the area or state that your business is based out of. Do extensive market research to formulate your services according to the local requirements; again, studying your competitors will come into play. If they appear in a nearby google search better, then you need to dig in and find out what they are doing differently.
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